On June 15th, STPR Co., Ltd. announced a change in its management structure. Akita Kenji, who previously served as President Vice, will assume the position of Director Representative and President. Representative Former Director and Masato President Kashiwabara/Nanamori will assume the position of Director and Producer. In conjunction with this change in structure, it was also revealed that an external company has joined the company to support its growth.
The company produces multiple groups, including the entertainment unit STPR. The new structure, announced on the same day as the company’s 8th anniversary, will divide management and creative roles. Kashiwabara Masato/Nanamori commented that he felt he had reached his limit carrying everything on his own. Going forward, he will focus on all aspects of production and creating new projects.
New president Akita Kenji had been involved in management as a director since October 2024. Regarding future operations, he stated that his mission is to create the “strongest team” that can continue to challenge itself endlessly together with creators.
Since its founding in 2018, STPR has been expanding its activities in the virtual realm. To date, they have held live performances using 3D models of their members and made a virtual appearance at the 2023 Kohaku Uta Gassen (NHK’s annual New Year’s Eve music show). They are further expanding their activities by opening an official virtual space that includes a recreation of their office.
In 2024, Gugenka Inc., a company specializing in the XR field, joined the group. Furthermore, the company has welcomed in other entities, including a company that operates a V-liver agency. They have also expanded their business by establishing eleven Inc., which will undertake new virtual-related ventures. With this new structure, the company aims to explore even greater possibilities in entertainment.
Company Profile
| Company Name | STPR Co., Ltd. |
| Establishment | June 15, 2018 |
| representative | Kenji Akita, President and Representative Director (effective June 15, 2026) |
| Number of employees | 115 people (as of August 2025) |
| location | 2-21-1 Shibuya, Shibuya-ku, Tokyo, Shibuya Hikarie 34F |
| Main business | IP production business, distribution/content business, live/event business, merchandising business, licensing/tie-up business |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
