RideVision Co., Ltd. and H.I.S. Co., Ltd. have signed a memorandum of understanding regarding a strategic partnership aimed at creating new tourism experiences overseas.
RideVision develops a mobility XR platform that allows users to enjoy XR content simply by retrofitting equipment to existing vehicles such as buses, trains, and ships. Its proprietary technology synchronizes the vehicle’s acceleration, deceleration, and vibrations with XR imagery in real time, creating an immersive experience that minimizes motion sickness.
The operating company, RideVision Co., Ltd., is a wholly owned subsidiary established by Synesthesia Co., Ltd. on February 28, 2026, with Okaiya Hiroki serving as its representative director.
The two companies, which have now entered into a strategic partnership, have previously collaborated on projects, including the grand opening of the “XploreRide Hawaii produced by NAKED, INC.” sightseeing entertainment tour in Honolulu, Hawaii in 2025. The tour offers an experience that combines the scenery from the bus window with XR content during a bus ride around Waikiki Beach and Diamond Head.
Going forward, HIS will be responsible for the operation, management, distribution, and PR activities of XR tours utilizing its global network, while RideVision will provide the platform and technical support. The two companies plan to jointly conduct tourism XR tours and will also continue to explore and discuss other areas where they can collaborate. A second overseas service is scheduled to be launched in the summer of 2026, and introductions are underway in major tourist cities in Japan, such as Tokyo, Osaka, and Kyoto. Preparations are also underway for the implementation of an XR cruise in Nihonbashi in collaboration with the Tokyo Metropolitan Government.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
