Kumamoto Prefecture, JTB, and ABAL are jointly hosting “Kumamon Dungeon,” an experiential content combining XR technology and tourism. It will begin on July 1, 2026, at SAKURA MACHI Kumamoto in Kumamoto City.
Visitors will wear XR headsets and explore a dungeon by actually walking through it. The adventure takes place in stages themed after tourist attractions such as Kumamoto Castle, with Kumamon joining them. Missions will appear along the course, and there will also be challenges against bosses associated with Kumamoto Prefecture. The experience is designed to be enjoyable for both children and adults, and takes approximately 20 minutes to complete.
The “treasures (medals)” that can be obtained during the adventure can be exchanged for coupons usable at tourist spots and restaurants in Kumamoto Prefecture, or for Kumamon merchandise, allowing players to immediately go sightseeing or dining out.
Kumamon giving the tour
Image of someone experiencing VR.
Dragon The God welcomes you
This content utilizes ABAL’s proprietary XR platform, Scape. It uses the same system as Fuji TV’s Mars experience content “THE SUNSET OF MARS” and “The Terrifying Labyrinth: Mei,” which was shown for a limited time in Tokyo.
Opening hours are from 10:00 to 20:00 (last entry at 19:30). Admission fees are 2,500 yen for adults, 1,900 yen for junior and senior high school students, and 1,400 yen for children aged 7 and over (all prices include tax). Children under 7 years old and those under 110cm tall cannot participate. Tickets are available on the official website or at the venue.
“Kumamon Dungeon” Overview
| Date and time | Wednesday, July 1, 2026 onwards – 10:00 AM – 8:00 PM (Last entry 7:30 PM) |
| Venue | SAKURA MACHI Kumamoto (2nd Floor, 3-10 Sakuramachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture) |
| Fee | General admission: 2,500 yen / Junior and senior high school students: 1,900 yen / Ages 7 and up: 1,400 yen (tax included) |
| Target age and height | Ages 7 and up, height 110cm or taller. |
| Duration | Approximately 20 minutes |
| Supported Languages | Japanese |
| Tickets and official website | https://j-lppf2.jp/kmn-dungeon/ |
| Organizer | JTB Corporation (In cooperation with Kumamoto Prefecture / Produced by ABAL) |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000041.000053239.html
