STU Inc., a company specializing in video, spatial design, and LBE (Location-Based Entertainment), changed its company name to ANDENT Inc. on May 11, 2026. Simultaneously, it established a subsidiary, Ovalgear Inc.
ANDENT plans to release multiple original titles and brands in areas such as video, apparel, and LBE starting in 2026. They aim to create entertainment content with a global reach, without being limited by genre or expressive methods.
Ovalgear Inc., a subsidiary, operates the animation studio “OVAL GEAR animation studio.” Otomo Katsuhiro, the manga artist and film director known for works such as “AKIRA” and “Domu,” is directing a new animated work intended for a global audience, which is currently in production.
STU has a track record of utilizing XR and LBE in the past. In January 2025, they collaborated with ANYCOLOR Inc. to develop a real-time MR live system specifically for VTubers. At Nijisanji’s new technology demonstration event, they realized an experience where fans and VTubers could communicate in the same space.
In July of the same year, they also developed an interactive game for Sanrio’s character event, “MY MELODY ♡ KUROMI GAME PLAZA,” handling everything from their unique pose detection algorithm to the hardware design of the controller board.
Further developments regarding ANDENT will be announced on the official website and official X account.
ANDENT Co., Ltd. – Company Overview
| Date of company name change | May 11, 2026 |
| New company name | ANDENT Inc. |
| Former company name | STU Inc. |
| Establishment | 2017 |
| Business area | Tech, spatial design, video production, marketing, and more. |
| subsidiary | Oval Gear Inc.（OVAL GEAR animation studio） |
| inquiry | [email protected] |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://andent.jp/news/1777555970985
