Sony PCL Corporation and RED Inc. announced on July 3, 2026, that they will begin jointly developing the spatial experience label “REP”.
REP is an initiative that fuses the expressive power and cutting-edge technology of both companies. It targets the diverse expressive culture that Japan has nurtured, including art, manga, anime, and games. REP aims not merely to preserve or reproduce, but to create a unique experience based on a concept called “re-existence,” which is to construct Japanese imagination and worldview as something that can only be enjoyed in that place. The plan is to continuously develop it as an experiential exhibition and entertainment business, delivering the appeal of Japanese IP both domestically and internationally.
Sony PCL is a creative house within the Sony Group, handling video content production, spatial design, and construction. They also handle virtual production and post-production from start to finish. RED has a long history of producing video for large-scale events and spatial designs both domestically and internationally. A key feature of RED is their in-house approach, handling everything from planning and creative work to production and final delivery.
The first initiative has also been announced. A beta version of “Drawin,” a spatially interactive manga library, will be unveiled at the venue of the “Esports World Cup 2026” to be held in Paris, France. Drawin is an interactive content that brings up famous manga scenes in response to the movements of visitors. It uses touch sensors installed on the walls. The system allows visitors to experience the presentation by touching manga panels floating in space and combining them by sliding. The Esports World Cup 2026 will be held from July 6 to August 23, 2026.
The two companies will continue their collaboration through REP in areas such as location-based entertainment (LBE). Their plan is to continuously develop spatial experience content based on Japan’s diverse expressive culture, both domestically and internationally.
REP First Event Overview
| Event Name | Esports World Cup 2026 |
| Event period | July 6th – August 23rd, 2026 |
| Venue | Paris Expo Porte de Versailles |
| Exhibited Content | “Drawin” (beta version), an interactive manga library with a spatial experience. |
| Official website (EWC) | https://esportsworldcup.com/en |
| REP Official Website | https://rep-tokyo.sonypcl.jp/ |
| Sony PCL Official Website | https://www.sonypcl.jp/ |
| RED Official Website | https://www.red-asia.com/ |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://www.sonypcl.jp/news/00200.html
