Yamaha Corporation has announced that it has invested in iPairs Inc. (Head office: Shinjuku-ku, Tokyo; President and CEO: Mamoru Ito) through a third-party allocation of new shares. The investment is aimed at expanding the company’s business in the virtual entertainment market, and is part of the “Challenge to Create the Future” initiative set out in the company’s medium-term management plan.
The virtual entertainment market is expected to grow globally over the next 10 years, making it one of the areas Yamaha is focusing on. With plans to build and rebuild large music and sports facilities in Japan, the company anticipates increased demand for content, including virtual entertainment, in order to attract a stable audience.
iPairs is a company that handles everything from planning to production of virtual entertainment events. The two companies have collaborated for some time, jointly developing a new technology that combines Yamaha’s “GPAP” with iPairs’ “n-Links Retarget.” GPAP is a technology that can record, play back, and edit various data, such as audio, video, and lighting, as audio data. n-Links Retarget is retargeting software that utilizes know-how from motion capture recording. It is lightweight enough to run on a tablet and is stable enough for long-term recording. By linking these two systems, we have achieved versatile recording, editing, and playback for live production of VTubers and virtual characters.
Through this investment, the two companies will work to streamline the content production process and promote the hosting and distribution of live events.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
reference
Mole-related articles
