On April 30th, Echo Lab Inc. established “Echolab,” a male VTuber production company focused on music activities. This production company will operate exclusively with music content.
Echolab has established a system based on the premise of continuous release of original songs, unit songs, and cover songs. By producing content in-house without relying on outsourcing, we significantly shorten the lead time from planning to release.
Furthermore, we established “Echolab Academy” as a shared worldview. Under this unified setting, we link the songs, characters, and story, giving context to the music. For the debut format, we adopted a “music growth-linked” tiered model. Talents first begin their activities as trainees. After that, they receive support for unit formation and visual enhancement based on their musical achievements, and then step up to their official debut.
Going forward, we plan to debut trainee VTubers within a year and continuously release music. In the medium to long term, we aim to brand our music unit and produce VTubers with over 10,000 channel subscribers.
Overview of the new production company “Echolab”
| Production name | Echolab |
| Operating company | Echo Lab Inc. |
| Main activities | Original music production, unit development, talent management |
| official x | https://x.com/EchoLab_VT |
| Official website | Under preparation |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000004.000180463.html
