Cellid Inc. has joined Qualcomm Technologies’ development support program, “Snapdragon START.” They have also released information on “Crux,” a reference design for Snapdragon-powered AR glasses.
Snapdragon START is a program that supports the development and commercialization of personal AI devices, including smart glasses. It provides a combination of Snapdragon-powered hardware modules and a software stack that is not dependent on a specific AI model.
By joining Qualcomm Technologies, Cellid will streamline its development process for Snapdragon-powered AR glasses. Using Qualcomm Technologies’ Software Development Kit (SDK), the company aims to shorten development time and improve the quality of reference designs. The goal is to support device manufacturers in bringing AR glasses to market faster and at a lower cost.
The “Crux” unveiled this time is a reference design for binocular full-color AR glasses powered by the Snapdragon AR1+ Gen 1 platform. Designed for high-end applications, it employs a glass waveguide, an optical see-through display component, for image display. This allows for the display of high-resolution, high-brightness images. The aim was to achieve both the comfort of wearing regular glasses and the functionality necessary for practical AR applications.
Crux will be exhibiting at Augmented Enterprise Summit 2026, held in Atlanta, Georgia, USA, from October 13th to 15th, 2026. A live demonstration will be held in a dedicated meeting room at the venue.
Shirakami Ken, CEO of Cellid, stated that optical technology alone is insufficient to make AR glasses an everyday technology. He added that a platform integrating processing power, communication functions, and AI functions is also essential. Through his participation, he aims to create an environment where device manufacturers can quickly and efficiently bring AR glasses to market.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
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https://cellid.com/
