ASOBISYSTEM Co., Ltd. announced on August 6th that Activ8 Co., Ltd. will be joining the ASOBISYSTEM Group. Activ8 will continue its business under an independent management structure.
ASOBISYSTEM has been producing artists and idol groups, starting from Harajuku culture. In addition to launching Kyary Pamyu Pamyu to the world stage, they started the idol project “KAWAII LAB.” in 2022, expanding the activities of groups such as FRUITS ZIPPER.
Meanwhile, since its founding in 2016, Activ8 has been involved in producing virtual IPs such as Kizuna AI, as well as creating virtual content for other companies’ IPs and talents.
The two companies have previously collaborated on projects such as the production of Kizuna AI’s song “AIAIAI (feat. Yasutaka Nakata),” the joint development of the next-generation virtual production “ANNIN,” and the implementation of the VRChat live event “CAPSULE Live in VRChat “Metropulse”.”
This group collaboration will combine ASOBISYSTEM’s expertise in artist production and music creation, as well as its global network, with Activ8’s accumulated capabilities in virtual IP planning and production. Both companies aim to create new IPs and culture originating from Japan.
Going forward, we plan to discover and nurture male and female groups that bridge the gap between real and virtual worlds, produce music for Kizuna AI and organize a world tour, implement 10th-anniversary initiatives, create new fancy character IPs, and develop new virtual entertainment.
Kizuna AI Co., Ltd., a wholly owned subsidiary of Activ8, will continue to be responsible for the production of Kizuna AI products, as before.
Nakagawa Yusuke, CEO of ASOBISYSTEM, commented on Activ8, saying, “They are a team that has consistently shaped new forms of expression and value in the virtual realm.” Osaka Takeshi, CEO of Activ8, also expressed his intention to create new excitement from a place where artists, characters, music, fashion, and community intersect.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
