Inc United. has announced an investment in WAKA Inc., a company that provides marketing support using Roblox and handles the global expansion of Japanese IP.
WAKA is a startup with the mission of “transforming passion into new value.” Founded in 2023, it previously operated as EbuAction Co., Ltd., but changed its name to WAKA Co., Ltd. in June 2026. Six new individual shareholders have joined the company, including Wada Yoichi, former President and CEO of Enix Square and a successful businessman.
Currently, we operate two businesses. One is a branded entertainment business that plans, develops, and operates games on Roblox that leverage the brands of companies and IPs, supporting their reach to generations alpha and zine. The other is a content production business that re-produces popular games on Roblox through means such as acquisition, IP collaboration, and official publishing, accelerating the global expansion of Japanese IPs.
Our past achievements include developing Roblox games such as “Tamagotchi Party,” which utilizes Bandai’s character IP, and “Mitsuya Cider Factory Tycoon,” which is based on Asahi Soft Drinks’ brand (these were developed during our time at EbuAction Co., Ltd.).
United has a track record of investing in numerous venture and startup companies, including Mercari, Excite, Cluster, and Thirdverse, for over 20 years since the early days of the internet business. In making this investment, United evaluated the team, including CEO Noda Keita, and their strengths in Roblox and IP. WAKA plans to use the raised funds to expand its branded entertainment business and to fully launch its game acquisition and publishing business using Japanese IP and Roblox.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
