On April 24, 2026, “.UN (Dot Un) by Concent, Inc.”, a creative studio for XR and 3D video, opened in Ebisu, Tokyo. It is operated by Concent, Inc.
The studio is designed as a “showroom-style co-creation hub.” Equipped with XR devices such as Apple Vision Pro, 3D projectors, and various 3D displays, it allows for simultaneous experiences by multiple people. Addressing the challenge that the value of XR and 3D content is difficult to convey without actual experience, the studio aims to be a place where ideas can be brought to life through prototyping and dialogue.
The available content is diverse. In addition to high-definition XR and 3D videos produced by Concent’s immersive content specialist team, “Watanabe-ka,” the spatial presentation system “Immersive Pitch,” developed by MESON, inc., is also available. Multiple people can share 3D models and spatial videos while wearing Apple Vision Pro.
“Immersive Pitch” allows you to freely create scenarios aligned with sales pitches, transition between scenes, and combine them with 3D models to create three-dimensional presentations.
“Immersive Fan Activity – Support Them! Dedicate Yourself! Wave Your Hands! – feat. LiVS” is a content series that combines high-resolution live performance footage of the idol group “LiVS” with immersive video and hand-tracking technology.
The studio’s director is Watanabe Toru, Director Creative and VR video artist at Concent, who has worked on immersive video production for Apple Vision Pro and other projects. Watanabe commented, “Let’s start by experiencing it. Technology is just a tool. True creativity begins with the initial inspiration of 0.1.”
We hold free trial sessions regularly, and those interested can apply through the contact form on the CONTENT official website.
“.UN by Concent, Inc.” details
| Studio name | .UN by Concent, Inc. |
| Opening day | April 24, 2026 |
| location | 4F Ebisu Hawk Building, 4-6-10 Ebisu, Shibuya-ku, Tokyo |
| operation | Concent, Inc. |
| Main equipment | ·function: – Showroom (for viewing, experimenting, simulation, prototyping, etc.) – Video and audio recording/distribution (supports immersive video recording)Equipment and facilities: – 3-sided white screen/green screen – Apple Vision Pro – Blackmagic URSA Cine Immersive – Canon EOS VR SYSTEM – XGIMI HORIZON 20 Max (3D projector / active shutter system) – 3D spatial audio system (planned) – Various 3D displays (glasses-free/glasses-type) – Various XR devices |
| Free trial session | Held periodically (advance registration required) |
| inquiry | https://www.concentinc.jp/contact/ |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000048.000027489.html
