Nihon XR Center Co., Ltd. has announced that it will be expanding its facility-based XR attraction, “Zombie Storm,” globally through its global VR arcade platform, “Synthesis VR.”
Until now, expanding Japanese arcade games overseas has faced physical hurdles such as the cost of transporting large cabinets and the need for local sales and marketing. “Synthesis VR” is a distribution platform that connects VR facilities in over 400 locations across 180 countries worldwide. Local facilities can implement the system immediately with only data and equipment, allowing Japanese content to be delivered globally without exporting cabinets.
“Zombie Storm” is an XR attraction optimized for location-based entertainment (LBE: a general term for experiential attractions installed in commercial facilities) for commercial establishments. It is designed to be space-saving, allow up to 6 people to play simultaneously, and complete in about 10 minutes. It features an immersive experience that combines VR and MR, where players move around the space and cooperate with their teammates to fight zombies.
With an intuitive experience design that doesn’t require complex rule explanations, it can be enjoyed regardless of language or culture. Its directly managed stores in Japan are consistently sold out. Furthermore, the company won the top prize in the consumer category at the XR industry event “XR Kaigi 2025”.
https://www.youtube.com/watch?v=xpRlkjh8oJA
“Zombie Storm” is currently available to experience at the following locations: Tokyo (inside Nakano Broadway), Fukuoka (inside Canal City Hakata), and Kumamoto (Greenland, currently operating for a limited time).
“Zombie Storm” Global Release Overview
| Content Name | Zombie Storm |
| Development and operation | Nihon XR Center Co., Ltd. |
| distribution platform | Synthesis VR |
| Number of deployment locations | Over 400 locations in 180 countries worldwide |
| Number of simultaneous players | up to 6 people |
| Experience time | Approximately 10 minutes |
| Stores where you can experience it | Tokyo (Nakano Broadway), Fukuoka (Canal City Hakata), Kumamoto (Greenland) |
| Official website | https://www.vrarri.com/ |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
