On July 31st, Prefecture Tochigi will launch a video-linked promotion featuring Darkness Laplace, a member of the VTuber group “Hololive Production.”
This promotion combines “fandom activities” and “pilgrimage to sacred sites” with the aim of increasing awareness of the prefecture and promoting travel within the prefecture. Darkness Laplace, who will be the first VTuber to be appointed as a “Tochigi Future Ambassador” in May 2026, will travel around various locations in the prefecture and broadcast her experiences through videos.
The video series “Behold! Darkness Laplace’s Conquest Tochigi Journey!!” will consist of five episodes. Each episode will be approximately five minutes long and will introduce a total of 13 locations as “sacred sites.” In addition to introducing information about the locations, the videos will be produced in a vlog format that incorporates Darkness Laplace’s perspective, emotions, and reactions, aiming to encourage people to visit these places in the context of “places visited by your favorite character.”
The first installment, “Behold! Laplace Darkness’s Tochigi Conquest Journey!! in Nasu,” will be released on July 31st on the official Tochigi Prefecture YouTube channel, “15Tube.” Subsequently, “in Nikko,” “in Central Tochigi,” “in Eastern Tochigi,” and “in Southern Tochigi” will be released sequentially until November.
In conjunction with the video distribution, a digital stamp rally using LINE will also begin on July 31st. The rally will cover a total of 25 locations, including the 13 locations featured in the video plus surrounding spots, with additional spots being added in each area as the video is released. The event will run until January 31st, 2027.
Participants can collect stamps by scanning the QR codes placed at each spot. Digital coupons will be distributed to everyone based on the number of stamps collected, and there will also be a lottery to win Prefecture Tochigi specialties such as “Koran” frozen dumplings, “Tochiaika”, “Tochigi no Hoshi”, and “Wagyu Tochigi Sirloin”, as well as a set of a handwritten message from Darkness Laplace and “hololive friends with u Darkness Laplace”.
Tochigi Prefecture x VTuber Laplace Darkness Promotion Overview
| Project Name | Behold! Darkness Laplace’s Conquest Tochigi Journey!! |
| start date | July 31, 2026 |
| Special website | https://verygoodlocal-tochigi.jp/wpdir/laplus-darkness-tochigi/ |
| Appearance | Laplace Darkness |
| delivery | Tochigi Prefecture’s official YouTube channel, “15Tube” |
| movie | A total of 5 videos (approximately 5 minutes each) introducing 13 locations. |
| Stamp rally | July 31, 2026 – January 31, 2027 |
| Target spots | A total of 25 locations |
| Special Offer | Digital coupons, Tochigi Prefecture specialty products, Laplace Darkness special goods (by lottery) |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000011.000088655.html
