Additional information has been released for “Sanrio Virtual Festival 2026 Summer Edition,” which will be held at the virtual theme park “Virtual Sanrio Puroland.” Details about participating artists, new content, and limited-time events have been announced.
“Sanrio Virtual Festival 2026 Summer Edition” is a virtual music festival that will be held from August 28th to September 6th, 2026. In addition to re-performances of shows held in the winter of 2026, new performances will also be featured.
Five new artists have been announced for this event: Kiss Guilty, Mai Hinomoto, Makoto Atsuki × PHANTOM, Chimo*, and Virtual Riverside Summer Festival. Hinomoto Mai will be making her first appearance at the Sanrio Virtual Festival, and will be performing the same content as her performance in May.
The returning artists include Shinseiki from Shoujo Kakumei Keikaku, PROJECT IM@S vα-liv, Inaba Haneru, KUROMI, VESPERBELL, and V4Mirai. In addition to artist performances, related events will be held throughout the period, including the collaborative VR club area “D.D.D.”, Sanrio character performances, a surprise performance by PokoPee, and Sanrio character greetings.
“Virtual Sanrio Puroland” will also feature new content including “Yoyo Woods Park (SHOW BY ROCK!! WORLD)”, “Metamog – Metamogphose Lab.”, “VIRTUAL PURO RESIDENCE”, and “VIRTUAL PURO ENTRANCE”.
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Sanrio Virtual Festival 2026 Edition Summer
Released Information🌻
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Thank you for waiting!
This summer too, #サンリオVfes is coming🎵This year it will be 10 days from August 28th (Fri) to September 6th (Sun)!
There will be plenty of participating artists, new content, updated content, limited-time events and more🌴✨… pic.twitter.com/Mk8QRWk4fK— Virtual Sanrio Puroland (@SANRIO_Vfes) August 4, 2026
Tickets are required to view artist performances. Standard tickets for VRChat are ¥4,400, encore tickets are ¥1,100, and standard Light tickets for Quest and Android compatible performances are ¥880.
Sanrio Virtual Festival 2026 Summer Edition – Event Overview
| Event Name | Sanrio Virtual Festival 2026 Summer Edition |
| Event period | Friday, August 28, 2026 – Sunday, September 6, 2026 |
| venue | Virtual Sanrio Puroland |
| Supported Platforms | VRChat, Android, iOS (some performance issues) |
| Ticket price | Standard ticket: 4,400 yen, Encore ticket: 1,100 yen, Standard Light ticket: 880 yen |
| Official website | https://v-fes.sanrio.co.jp/ |
| Organizer | Sanrio |
| Planning and Production | Gugenka、VRChat、Activ8、Felion Inc.、Brave group |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://x.com/SANRIO_Vfes/status/2084459350828216745
