Mujuryoku Co., Ltd. and Kotobukiya Co., Ltd. have announced the establishment of a joint venture company, “VEID Co., Ltd.” The two companies aim to combine their respective strengths to launch a virtual talent IP business. They also envision building a comprehensive business management system that covers the entire process from concept creation to commercialization.
VEID’s business activities include planning, production, distribution, and operation of video content, including virtual talents (VTubers, etc.). They explain that future specific business developments will be announced through their official website and other channels.
Mujuryoku is a company that plans and manages virtual content, as well as expanding its business in the XR field. As a new business, it is developing a solution called “V-Diver” that combines its unique motion capture technology and AI control to fuse VR characters into the real world in real time. Leveraging the strength of characters that can converse naturally with people and pick up and introduce products, it provides an experience that spans both online and offline. Furthermore, it handles everything from in-house VTuber development and motion capture shooting environment to operational know-how through TikTok Live and support for expansion into the Chinese market.
Kotobukiya develops hobby businesses such as figures, while also selling avatars for metaverses including VRChat. Since 2020, they have continued to develop IP in the 3D data domain, such as the “Avatar-chan” and “Pret-a-Compositor” series. Most recently, they announced the avatar “Yoka Tabimakura” from their latest digital IP “Daminzoku no Yoka”. Their strengths lie in their 3D modeling technology and IP creation capabilities.
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000001.000185295.html
https://muujuu.jp/news/joint-venture
