Railway Fujikyu Co., Ltd. and HIKKY have announced the joint launch of the “XR Annual Project” to commemorate Fujikyu Railway’s 100th anniversary. Fujikyu Railway will leverage HIKKY’s expertise in the XR field to begin full-scale deployment in virtual spaces.
As the first installment, Fuji-Q Highland will be exhibiting for the first time at “Virtual Market 2026 Summer,” hosted by HIKKY. The event will run for 16 days, from July 11th (Saturday) to July 26th (Sunday), 2026, and can be accessed for free via VRChat. Visitors can enter 24 hours a day during the event period. The theme is “Did you know?! Fuji-Q is cool in the summer!”, and will showcase the lesser-known charms of Fuji-Q Highland beyond its thrilling rides.
The main attraction is “Super FUJIYAMA!”, a VR coaster equipped with the world’s first voice-activated system. Based on Fuji-Q Highland’s “FUJIYAMA” coaster, it was created using 360-degree footage filmed during actual rides. When you scream at specific points, such as the drop zone, the speed increases according to the volume of your voice, accelerating up to approximately 520 km/h, which is up to four times the real speed. It also features a function that automatically takes photos of screaming moments during the ride, so you can take home commemorative photos that you can share on social media.
Another attraction is “Sugoku Nagashimasuka.” This is a quiz ride for up to four people, based on the water attraction “Nagashimasuka.” Along the course, you’ll be presented with a series of two-choice quizzes about Fuji-Q Highland, and you’ll work together with your friends to navigate the rapids. With effects that include splashes of water and mist, you can enjoy both coolness and thrills at the same time.
The launch of the “Fuji-Q Highland Virtual Community” was also announced. Six VRChat communities will participate as virtual ambassadors, and new members will be recruited during the event. Fuji Kyuko and HIKKY stated that they will continue to develop various initiatives utilizing XR technology.
Vket2026 Summer: Fujikyu Railway Exhibition Overview
| Event Name | Virtual Market 2026 Summer |
| Organizer | HIKKY Co., Ltd. |
| Exhibition period | July 11th (Sat) – 26th (Sun), 2026 (16 days) |
| Participation fee | free |
| Venue (VR) | Special worlds within VRChat (Parareal Akihabara / Parareal Broadway) |
| Venue (physical) | Belle Salle Akihabara (VketReal) |
| How to participate | Access VRChat from VR equipment or a Windows PC. |
| Official website | https://vket.com/ |
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000491.000034617.html
