Bandai Namco Music Live and Namco Bandai Research announced on June 23, 2026, the signing of a business partnership agreement for the VTuber business. Starting this summer, Namco Bandai Research will begin providing technology for “MEWLIVE PROJECT,” a VTuber project operated by Namco Bandai Music Live.
Our focus is on digital expression areas such as streamed videos and live stage performances. By combining content creation capabilities with cutting-edge technology, we aim to create new value for the VTuber genre.
“MEWLIVE PROJECT” is a VTuber project established by Namco Bandai Music Live in 2023. It features VTubers with diverse backgrounds, from voice actors and artists to those with no prior streaming experience.
The technical core of this partnership is “ELMIRAIVE CX,” a character control system developed by Bandai Namco Research. It enables real-time video appearances of virtual characters in various settings such as live performances and events.
ELMILIVE CX Image Sample 1
ELMILIVE CX Image Sample 2
In conjunction with this partnership, new video content featuring MEWLIVE-affiliated VTuber Beatrice Kumano has been produced. Utilizing ELMIRAIVE CX, real-time 3D fishing location shooting was conducted at Asakawa International Trout Fishing Ground. Traditionally, 3D footage was recorded separately and then composited with live-action backgrounds later. This time, however, the VTuber herself went to the actual location, and the 3D footage and live-action backgrounds were fused together in real time during the recording.
Details regarding future events and developments will be announced sequentially by both companies.
©MEWLIVE
©SZNO project
©Bandai Namco Music Live Inc.
©Bandai Namco Research Inc.
Kumano Beatrice Profile
A VTuber belonging to MEWLIVE. Originally a teddy bear that had been left unsold in a toy store for a long time. One day, through magical power, it transformed into a girl and became a VTuber. It was then taken in by voice actress Koiwai Kotori and began living with her. Its dream is to become the world’s number one mascot. Its hobby is browsing the internet every night.
• YouTube channel: https://www.youtube.com/@KumanoBearTrice
X: https://x.com/KumanoBearTrice
This article is an English translation of an original Japanese article, translated by the Mogura VR editorial team.
Reference
https://prtimes.jp/main/html/rd/p/000000017.000129603.html
